Gone is the time when men were assumed to be laid back and monotonous with their fashion choices. Today’s youths are extremely cautious about how they look, what they wear, and how they present themselves for every occasion. Although most of the brands that offer premium quality products are heavy on pocket. Most of the young people find them beyond their reach. Breaking the trend, there are few brands that have chosen to change this scenario. Puneet Tyagi, One of Delhi’s leading models and fashion influencers has launched his apparel brand Omission which promises luxury in the pocket.
With Omission, Puneet is trying to bring a phenomenal change in the men’s fashion segment. Omission promises to bring the latest fashion in the best quality and affordability. The design and quality have been developed to target fashion-friendly youth who love to flaunt their style with elan. Puneet says “What’s the use of fashion or trends if only a handful of people could afford it. Everyone deserves to look great and wear quality apparel. Unfortunately, most of the high-end fashion is beyond the reach of youths who love to stay trendy and fashionable. With Omission, we are trying to change this.”
The brand name Omission itself has been chosen thoughtfully that can instantly attract and connect with the youth. The youths look for exclusive names and designs that get immediate attraction Omission although has negative meanings has ‘Mission’ hidden in it which has been highlighted in the brand logo. The t-shirts have appealing designs, youth-friendly and quirky quotes. They mainly target the age group of 18-35, although designs are available for higher age-group as well.
Puneet says “ I would not like to categorize any fashion or style to a particular age. It depends on how well a person can carry himself/herself at any age or stage of life. I have seen even 60+ people carrying bold styles and prints with ease and great confidence. Our aim is to provide great fashion at best quality and affordability, and I am sure that people across the age would love Omission for that.”
The colors, designs, prints, and cuts have been kept very youth-friendly. Puneet has got profound experience in the fashion industry. He has been walking the ramp for the country’s leading designers and brands since his college days. Omission is all about his great sense and knowledge of fashion mixed with the passion to create something extraordinary for the fashion-oriented gen-z.
Puneet’s aim is to take Omission in the list of top fashion brands that assures quality and is within the reach of the masses. That’s the reason he has kept the tagline ‘Luxury in the pocket’. The brand was ventured last year only but has picked up the market quickly. It is available for sale on various popular e-com sites.RELATED TOPICS:UP NEXT