In the quiet, early morning hours, as the sun peeks over the horizon, a familiar, comforting aroma wafts through the Indian countryside. The scent? The rich, potent blend of traditional Pahadi chai. And now, this remarkable brew mix is making its way to your doorsteps courtesy of Panaka Consumables.
This brand, conceived during the global pandemic lockdown, seeks to distil the authentic essence of India’s diverse and flavourful heritage into a variety of consumables. The founders, deeply rooted in their own cultural legacy, aim to introduce this distinct, time-tested culinary wisdom to the modern world.
What sets Panaka Consumables apart is its unwavering commitment to natural, organic ingredients that are locally sourced from farmers in India. Steadfast in their decision to eliminate artificial flavours, the brand creates products that are as healthy as they are flavourful.
Speaking to the founders, I discovered that their mission extends beyond the palate. They aspire to introduce traditional village recipes to urban households, highlighting India’s unique, lesser-known gastronomic landscape on an international stage. Their products are meticulously crafted to inspire a spectrum of emotions in the consumer, from delight and surprise to a feeling of connectedness.
The journey of a Panaka product from concept to consumable is fascinating. The process begins with the identification of problems that their products could potentially solve. Then they move on to the meticulous task of researching and sourcing ingredients from rural India, followed by the development of recipes that are then sent to a diverse group of testers. Their dedication is reflected in their rigorous approach to design, content, and marketing. The result is a product launch that has been fine-tuned to perfection, offering a memorable experience to the customers.
The brand’s chai line has made quite an impression with its focus on indigenous and nutritious ingredients. Their offerings support the rural economies and nourish the body, all while delighting the palate with robust, authentic flavours. The product saatu drink premix range, comprising Herbal Harmony, Mystic Mint, Tomato Tranquil, and Insane Italian, is as diverse as it is delightful.
Herbal Harmony, as the name suggests, creates a perfect symphony of tulsi, sattu, and seeds, forming a therapeutic everyday drink. The Insane Italian is reminiscent of a charming Italian escapade, with a blend of Sattu, oregano, and other ingredients. The invigorating Mystic Mint, enriched with mint extract, is a refreshing brew, perfect for those wanderlust-fuelled planning sessions. Tomato Tranquil presents a playful yet healthy combination of tomatoes, herbs, Sattu, and seeds that instantly wins you over.
The brand’s Himalayan Green Tea range is an experience in itself. With natural antioxidants and an aroma that captivates, this selection includes Lemongrass Mint, Ginger Mint, Cinnamon Tulsi, and Tulsi variants. The tender, succulent leaves, handpicked from the panoramic expanses of the Himalayas, infuse this tea with an irresistible allure.
In essence, Panaka Consumables invites us all to a celebration of the authentic, ‘Kadak’ taste of Indian Pahadi chai and traditional recipes, albeit in a contemporary context. Each sip of Panaka is not just a drink, but a journey through the flavoursome lanes of India’s villages – an experience that stirs the soul. So, join me as we delve into this world of natural, robust, and authentic flavours with Panaka Consumables.