Suraj Suman is one of the youngest known brand specialists from Asia. He has helped more than 100 businesses to establish their brand digitally. His clients have seen 10x growth in their business within six months when Suraj Suman started his marketing campaign.
Interviewer: Hello Suraj, How are you?
Suraj Suman : I am fine, thank you!
Interviewer: What inspired you to become a marketing strategist?
Suraj Suman: While practising digital marketing, I have seen a lot of people spending money on ads and branding and later own complaining that digital marketing does not work for them. They simply waste their money on ads without understanding their market and its people.
Interviewer: How do you make a strategy for a business?
Suraj Suman: Marketing strategy depends on the type of business, its consumers, the stage of the business, and its goal. We first do market research and study consumer behaviour and their psychology. Then we draw a marketing strategy for any business.
Interviewer: What involves in marketing strategy?
Suraj Suman: It depends on the goal of marketing and the budget of the client. Generally, it involves great visuals, branding, and building trust, then pitching your service with a grand slam offer.
Interviewer: Wait! What? What is that grand slam offer?
Suraj Suman: Grand slam offer means presenting your service in such a way that people feel stupid saying no to your service. It is the art of presenting your service cleverly, and it needs a lot of hours to prepare it.
Interviewer: What suggestion do you want to give to the present businessman?
Suraj Suman: Start creating content around your service and prefer dedicated marketing for long-term success.